What Is a Synchronization License Agreement
A sync license is required when music is paired with visuals, including film, TV, advertising, digital content, games, and branded media. It covers the composition rather than the recording.
What Does This Contract Cover
Usage scope, media type, term, territory, fee, exclusivity, and approvals.
Why This Contract Matters
Synchronization is one of the most valuable music revenue streams. Without proper sync clearance, visual use becomes infringing.
UEM Perspective
Synchronization licensing should be structured to maximise exposure, protect rights, and align with broader distribution strategy. One-stop models improve efficiency significantly.
Key Takeaways
- Sync licenses apply to compositions paired with visuals.
- They are required for legal audiovisual use.
- They are a high-value licensing category with major commercial impact.
FAQ
Helpful Answers
Do I also need a master use license?
Yes, if you are using a specific sound recording.
Does sync licensing apply to YouTube videos and branded content?
Yes, where music is synchronized with visual media.